{"id":1183,"date":"2026-11-06T05:33:37","date_gmt":"2026-11-06T05:33:37","guid":{"rendered":"https:\/\/biznex.app\/blogs\/?p=1183"},"modified":"2026-11-06T05:33:40","modified_gmt":"2026-11-06T05:33:40","slug":"digital-marketing-basics-experts-still-google","status":"publish","type":"post","link":"https:\/\/biznex.app\/blogs\/digital-marketing-basics-experts-still-google\/","title":{"rendered":"What Is the Most Basic Thing in Digital Marketing That Experts Still Look Up on Google?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">What Is the Most Basic Thing in Digital Marketing That Experts Still Look Up on Google?<\/h1>\n\n\n\n<p><strong>Short answer:<\/strong> Common ones are UTM tag formats, social image sizes, redirect types (301 vs 302), metric definitions like CPM and ROAS, and title and meta description lengths. These digital marketing basics are easy to forget because they\u2019re rarely used every day and often change.<\/p>\n\n\n\n<p>Nobody memorises everything. Here\u2019s a cheat sheet of the small details marketers regularly search for.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. UTM parameters<\/h4>\n\n\n\n<p>UTMs tell GA4 where a click came from.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>utm_source<\/code> = where (instagram, newsletter)<\/li>\n\n\n\n<li><code>utm_medium<\/code> = type (social, email, cpc)<\/li>\n\n\n\n<li><code>utm_campaign<\/code> = campaign name (diwali_offer)<\/li>\n\n\n\n<li>Optional: <code>utm_content<\/code> and <code>utm_term<\/code><\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> <code>yourdomain.com\/offer?utm_source=instagram&amp;utm_medium=social&amp;utm_campaign=diwali_offer<\/code><\/p>\n\n\n\n<p>Keep names lowercase and consistent. Missing UTMs create <a href=\"https:\/\/biznex.app\/blogs\/not-set-in-ga4\/\">direct traffic and \u201c(not set)\u201d<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Metric definitions<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metric<\/th><th>Meaning<\/th><\/tr><\/thead><tbody><tr><td>Impressions<\/td><td>Times content was shown<\/td><\/tr><tr><td>Reach<\/td><td>Unique people who saw it<\/td><\/tr><tr><td>CTR<\/td><td>Clicks \u00f7 impressions<\/td><\/tr><tr><td>CPC<\/td><td>Cost per click<\/td><\/tr><tr><td>CPM<\/td><td>Cost per 1,000 impressions<\/td><\/tr><tr><td>CPL<\/td><td>Cost per lead. See <a href=\"https:\/\/biznex.app\/blogs\/cost-per-lead-meta-ads-india\/\">what a good CPL looks like<\/a><\/td><\/tr><tr><td>CAC<\/td><td>Cost to acquire a customer<\/td><\/tr><tr><td>ROAS<\/td><td>Revenue \u00f7 ad spend<\/td><\/tr><tr><td>Engagement rate (GA4)<\/td><td>Engaged sessions \u00f7 sessions. See <a href=\"https:\/\/biznex.app\/blogs\/engagement-rate-in-ga4\/\">engagement rate in GA4<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Redirects and status codes<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>301:<\/strong> permanent move, which passes SEO value<\/li>\n\n\n\n<li><strong>302:<\/strong> temporary move<\/li>\n\n\n\n<li><strong>404:<\/strong> page not found<\/li>\n\n\n\n<li><strong>410:<\/strong> permanently gone<\/li>\n\n\n\n<li><strong>500:<\/strong> server error<\/li>\n<\/ul>\n\n\n\n<p>Wrong redirects hurt migrations. See <a href=\"https:\/\/biznex.app\/blogs\/website-migration-seo-rankings\/\">how website migration affects SEO rankings<\/a> and <a href=\"https:\/\/biznex.app\/blogs\/what-does-soft-404-mean\/\">soft 404<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Title and meta description lengths<\/h4>\n\n\n\n<p>Google truncates by pixel width, not a fixed count, but a good working range is roughly <strong>50 to 60 characters<\/strong> for titles and about <strong>150 to 160<\/strong> for descriptions. Put the main keyword near the start.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Social image and video sizes<\/h4>\n\n\n\n<p>Platforms change specs, so check the current guidance before designing. Stable starting points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vertical video and Reels:<\/strong> 9:16 (1080 \u00d7 1920)<\/li>\n\n\n\n<li><strong>Instagram portrait feed posts:<\/strong> 4:5 (1080 \u00d7 1350)<\/li>\n\n\n\n<li><strong>Square posts:<\/strong> 1:1 (1080 \u00d7 1080)<\/li>\n<\/ul>\n\n\n\n<p>Upload at good quality to avoid <a href=\"https:\/\/biznex.app\/blogs\/reels-look-blurry-after-upload\/\">blurry Reels<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. robots.txt, noindex and canonical<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>robots.txt:<\/strong> controls crawling. See <a href=\"https:\/\/biznex.app\/blogs\/blocked-by-robots-txt\/\">blocked by robots.txt<\/a>.<\/li>\n\n\n\n<li><strong>noindex:<\/strong> asks Google not to index a page.<\/li>\n\n\n\n<li><strong>canonical:<\/strong> tells Google which duplicate is primary. See <a href=\"https:\/\/biznex.app\/blogs\/duplicate-without-user-selected-canonical\/\">duplicate without user-selected canonical<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">7. GA4 events and key events<\/h4>\n\n\n\n<p>Forms, calls and WhatsApp clicks need event tracking. See <a href=\"https:\/\/biznex.app\/blogs\/track-form-submissions-in-ga4\/\">how to track form submissions in GA4<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why bookmarking beats memorising<\/h4>\n\n\n\n<p>Details change, so a short, trusted reference saves time and avoids mistakes. Always confirm platform specs against current documentation.<\/p>\n\n\n\n<p>Need a team that already knows these details? See our <a href=\"https:\/\/biznex.app\/lead-generation.php\">Performance Marketing<\/a> and <a href=\"https:\/\/biznex.app\/search-engine-optimisation.php\">Search Engine Optimisation (SEO)<\/a> services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">FAQs<\/h4>\n\n\n\n<p><strong>What are the basics of digital marketing?<\/strong><br>SEO, social media, paid ads, email and analytics, tied together with clear goals and tracking.<\/p>\n\n\n\n<p><strong>Why do marketers keep googling simple things?<\/strong><br>Platforms and tools change often, and many details are used only occasionally.<\/p>\n\n\n\n<p><strong>What\u2019s the difference between reach and impressions?<\/strong><br>Reach counts unique people. Impressions count total views, including repeats.<\/p>\n\n\n\n<p><strong>Should I use 301 or 302 redirects?<\/strong><br>Use 301 for permanent moves and 302 for temporary ones.<\/p>\n\n\n\n<p><strong>Where should I check current image sizes?<\/strong><br>The official help pages of each platform, since specs change.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n\n\n<p>Even experienced marketers look up digital marketing basics like UTMs, redirects and metric definitions. Keep a cheat sheet, double-check platform specs and tag every link. More practical guides are on the <a href=\"https:\/\/biznex.app\/blogs\">Biznex blog<\/a>.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>What Is the Most Basic Thing in Digital Marketing That Experts Still Look Up on Google? Short answer: Common ones are UTM tag formats, social image sizes, redirect types (301 vs 302), metric definitions like CPM and ROAS, and title and meta description lengths. These digital marketing basics are easy to forget because they\u2019re rarely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8],"tags":[],"class_list":["post-1183","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/posts\/1183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/comments?post=1183"}],"version-history":[{"count":1,"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/posts\/1183\/revisions"}],"predecessor-version":[{"id":1184,"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/posts\/1183\/revisions\/1184"}],"wp:attachment":[{"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/media?parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/categories?post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznex.app\/blogs\/wp-json\/wp\/v2\/tags?post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}