“Why is video marketing important” is one of those questions people usually Google right after they’ve been told to “just post more Reels” without anyone explaining why it actually works. So let’s skip the hype and look at what the numbers actually say.<\/p>\n\n\n\n
Reality: 91% of businesses now use video as a marketing tool, an all-time high, and most of them are not shooting with film crews. A phone, decent lighting, and a clear script beat a polished but pointless video every time.<\/p>\n\n\n\n
Reality: consumers spend around 17 hours a week watching online video. That’s not entertainment time you’re competing with, it’s attention that’s already there, waiting for something worth watching.<\/p>\n\n\n\n
Reality: 82% of businesses using video report a good return on investment, and product pages with video convert noticeably higher than pages without. If your service is hard to explain in text, a 60 to 90 second video usually does the job faster than a paragraph ever could. This is exactly the gap Biznex’s video marketing service<\/a> is built to close, turning what you already know how to explain into something people actually watch.<\/p>\n\n\n\n Reality: they’re not. Pages with relevant video content have been shown to see meaningfully higher organic traffic, because video keeps people on the page longer, and search engines read that as a signal the content is worth ranking. If you’re already working on rankings, it’s worth pairing this with the fundamentals in Biznex’s 2026 on-page SEO checklist<\/a>.<\/p>\n\n\n\n Reality: video posts on LinkedIn get roughly 5 times the engagement of text-only posts. For B2B brands especially, this is one of the most underused channels right now. Pairing it with a real strategy, not just random uploads, is what Biznex’s social media marketing service<\/a> focuses on.<\/p>\n\n\n\nMyth 4: “Video and SEO are unrelated”<\/h3>\n\n\n\n
Myth 5: “LinkedIn is a text platform, video doesn’t belong there”<\/h3>\n\n\n\n
Where Video Fits in Your Funnel<\/h3>\n\n\n\n